The Ambient Foundation will support a sustainable energy Think Tank with the following goals:

	Provide a comprehensive overview of sustainable energy trends.
	Serve as a hub for inventors to test and verify new energy technologies.
	Determine the strategic impact of new advances in energy technology on energy infrastructures worldwide.
	Make recommendations concerning feasibility, certification, and deployment of technologies.

Background
Since the late 1800s, industrialization and population booms have caused demands on natural resources to steadily increase, while the finite supply of non-renewable physical resources available - in the forms of petroleum, coal, wood and so on – has staggered to keep up with post-industrial patterns of human consumption. During this time, technologies that employed “ambient energy” – energy that is renewable and virtually ever-present – began to be developed.

Already we have seen the increased adoption and robust market growth of ambient energy technologies such as solar, wind power, geothermal, and hydroelectric. Additional sources of ambient energy include magnetic, atmospheric, and radiant power. Aware of the looming energy and climate crisis, scientists, entrepreneurs, and innovators are working to develop these resources to help solve the “energy crisis” as the world population continues to climb.

Finding a Balance
Current energy infrastructure depends on a sensitive balance of existing technologies and sustainable sources. For example, if it is projected that emerging nations such as India and China will create a shortage stress on global oil production, an increasingly wider variety of sustainable energy options can be considered. As global industrialization, transportation, and chemical manufacturing reduce oil and gas reserves, residential power needs can be gradually diverted to sustainable sources.

Typically, most sustainable energy innovations are low power (less than 25kW) and are limited to residential applications. Though this represents a relatively small segment of the overall energy market, relief could reduce pressure on valuable petroleum reserves. Unlike cost sensitive residential customers, industrial clients can better incorporate higher prices.

The True Costs of Energy
Ambient has determined that the concept of “Free Energy” can be somewhat misleading. The true costs include manufacturing, safety testing, distribution, marketing, service, liability, capital depreciation, new models, returns, replacements, warranty support, recalls, and recycling costs, to name a few.

Moving Forward
Ambient understands that it must keep its finger on the pulse of world markets and trends in order to keep moving forward. We allocate considerable resources and staff to providing accurate, up-to-date reports on global sustainable energy markets and emerging technologies. Our team members personally visit innovators and help verify claims of new technologies. Our Think Tank team takes a systems dynamics view in its analyses – weighing the social, economic, and political impacts of each energy system. We will produce recommendations and certifications based on findings. In-depth statistical data will allow us to provide long-term projections of emerging sustainable energy markets.